Adeilé All systems operational · Lagos
Adeilé · VP Operations, WonderLabs · Lagos

I build the operating layer for companies growing faster than their structure.

Ten years of onboarding programmes, SOPs, quarterly reviews and knowledge systems for media houses, a record label, agencies and product teams.

Open a ticket Book an Ops OS session
Fig. 1 — The operating layerCycle 0001
YesNoFeeds back Intake Onboard30 days RunGoals · KPIs Healthy? ReviewQBR for the CEO DocumentSOPs KnowledgeRTG Central FixRewrite SOP
LagosUptime 10 yrs
01 / Swimlanes · 2016 → now

Ten years, run in parallel.

Each bar is a role, in its lane by industry. The overlaps are real: contract work and companies I co-founded ran alongside full-time jobs. Click a bar to open the file.

Full-time / founderContractElapsedRunning now
Read the full record as a list · 10 files
Jul 2016 – Nov 2019 · Media · Full-time

Pulse Nigeria

Associate → Senior Content Producer → Production Manager

Pulse is where I learned to run a production. I started as an associate producer writing and directing for Pulse TV, moved up to senior content producer, creating original formats like Pick A Side and branded work for clients such as Samsung Mobile Nigeria, then ran production on the Loose Talk podcast. Planning crews, kit and deadlines every week was my first operations job, even if nobody called it that.

  • 52+ Loose Talk episodes, including the rebrand
  • Produced and co-directed the Samsung Galaxy Note 8 content
  • Also created Pulse Tango
Oct 2018 – Nov 2019 · Media · Head of department

NotJustOk

Head of Content

NotJustOk had the words but no video. As head of content I built the department from scratch (people, templates, production workflow, budget) and turned the site’s written formats into video series like NJO News, Listicles and Not Just Verses, alongside documentaries for its YouTube channel.

  • The King Coal Documentary
  • Teni Makanaki: The Documentary
Watch King Coal Watch Teni Makanaki
Jan 2019 – now · Events · Co-founder

ThankfulFor— The Series

Co-founder & CMO

What began as friends in a Lagos living room giving thanks is now a year-round series of experiences. As co-founder and chief marketing officer I shape where the brand goes next (new editions, partner activations, sponsor integrations) and grow the community around it, at home and abroad.

  • 5 editions of Life, the December flagship
  • Also Love, Summer, The Tropics and Easter
Jun 2020 – Sep 2023 · Media · Full-time

Bounce Networks

People & Team Ops Manager → Head of Operations

I joined Bounce to run people and team operations and was trusted to build the company’s operating and people infrastructure through a critical growth phase. I designed the full employee lifecycle (hiring, a 30-day onboarding programme, performance), audited internal processes for compliance gaps, and built the operations dashboard and quarterly business review that turned raw data into decisions for the CEO. In 2023 I also stepped in as interim product manager on the Bounce One app.

  • 30-day onboarding programme
  • Quarterly business reviews for the CEO
  • Interim PM, Bounce One, 2023
Nov 2020 – Jan 2023 · Agency · Co-founder

Visual Audio Times

Co-founder & COO

A podcast-first media company I co-founded with two partners. I wrote the mission, the policies and the onboarding for staff, podcasters and partners, ran day-to-day operations and talent, and built the production plan that launched our slate of shows within ten months. The company has since closed; the operating habits came with me.

  • 10 months from founding to a full podcast slate
  • Partnerships and expansion
Jan 2023 – May 2024 · Music · Contract, then full-time from Sep 2023

Dapper Group

Operations Consultant → Business Operations & People Manager

I came in as an operations consultant to give DVPPER Music a proper company, team and people structure, then joined full-time to run operations and people across the group: Dvpper Digital, Dapper Music & Entertainment, Dapper Live and Dapper Films. I set goals for each company, tightened the workflows between departments, built the in-house media-relations pipeline, and started “The Road to a Billion Streams” to mark a year of Seyi Vibez’s Billion Dollar Baby.

  • 4 companies under one operating structure
  • The Road to a Billion Streams
Dec 2023 – Sep 2024 · Media · Contract

Bookstars

Chief Operating Officer

Bookstars needed its production and admin processes rebuilt while the work kept moving. I restructured them, automated the repetitive workflows and hired a cross-functional team of 20+ from scratch. Weekly and monthly KPI reports gave leadership a clear view of every department for the first time.

  • 20+ hires across functions, starting from zero
  • Company-wide strategic plans with the C-suite
Dec 2024 – Jun 2026 · Agency · Full-time

RedTown Digital

Lead, Operations & Growth · Red Town Group

I led operations across Red Town Group (RT Creative, Motion Bay and WonderLabs) through a period of fast growth. I rewrote the SOPs for our core workflow to clear delivery bottlenecks, co-built a unit-economics financial model, and launched RTG Central, a Notion operating system holding every SOP, project and piece of company knowledge. Then I rebuilt people operations: a new appraisal system, our own HRIS and better employee welfare.

  • 2025 Employee of the Year, RedTown
  • 10+ hours a week saved on finding information, via RTG Central
Jun 2026 – now · Product · Full-time

WonderLabs

VP Operations · Wyza & Motion Bay

WonderLabs builds marketing and consumer-intelligence tools for high-growth teams. I run the operating structure behind them: reading operational health to find bottlenecks, then putting in the goal-tracking, milestone schedules and accountability frameworks that keep sales, production and platform engineering moving in step.

  • Current role
Jun 2026 – now · Product · Co-founder, alongside WonderLabs

Strata Publishing Co.

Co-founder

I co-founded Strata Publishing Co. to publish reporting, research and data that make the continent easier to read. I run it alongside WonderLabs, setting up the operating, editorial and product foundations.

  • STRATA-AF™
  • STRATA-AF™ Intelligence (SAI)
  • STRATA-AF™ Elections
File 01 / 10

Role
Dates
Contract
Lane
    02 / Runbook

    How I run a company.

    The same checklist every time. Each step links to the role where I did it.

    1. RB-01

      Read operational health before changing anything.

      Find where work waits, who it waits on, and what nobody owns yet.

    2. RB-02

      Onboard every hire in 30 days, in writing.

      A programme people can follow without asking, from hiring to performance.

    3. RB-03

      When delivery jams, rewrite the SOP.

      Fix the workflow that keeps breaking before adding people to it.

    4. RB-04

      Keep every SOP, project and piece of knowledge in one place.

      RTG Central saved the team 10+ hours a week of looking for things.

    5. RB-05

      Give the CEO a quarterly review built from real data.

      An operations dashboard first, then a QBR the CEO can decide from.

    6. RB-06

      Report KPIs weekly and monthly, per department.

      So leadership can see the whole company at once.

    03 / Metrics

    The numbers on file.

    Every figure here comes from a role in the swimlanes.

    Roles running, by year

    Founder roles and contract work ran alongside full-time jobs.

    RecognitionRedTown
    2025

    Employee of the Year.

    Time saved
    10+hrs/wk

    On finding information, via RTG Central.

    Hires
    20+

    Across functions at Bookstars, starting from zero.

    EpisodesPulse
    52+

    Loose Talk episodes produced, including the rebrand.

    04 / Systems in production

    What I’ve built and backed.

    Four are open. The Bounce pitch is restricted; ask and I’ll send a code.

    4 operational · 1 restrictedLagos
    Co-founder · Media · research · data

    We publish reporting, research and data that make the continent easier to read, and I’m building the operating, editorial and product side.

    • STRATA-AF™African news and culture, read through an African lens.
    • STRATA-AF™ Intelligence (SAI)Newsroom infrastructure for media publishers: sources in, coverage gaps found, structured drafts out.
    • STRATA-AF™ ElectionsAfrican votes, power and political change.
    stratapublishingco.online strata-af.com
    Strata Publishing Co. featured work
    STRATA-AF front page
    STRATA-AF on mobile
    Co-founder & CMO · Event series

    It started in 2019 as friends giving thanks in a Lagos living room; now it runs as a series of editions through the year.

    • LifeThe December flagship. 5 editions and counting.
    • Love · Summer · The Tropics · EasterYear-round editions built on the same idea: gratitude, nostalgia and connection.
    thankfulfor-theseries.com
    ThankfulFor— The Series homepage
    Web manager · Recruitment platform · Ongoing

    A recruitment platform for companies and candidates, built under the line “Hiring, done with care.” I manage the website, and the role is ongoing.

    View the project hellomadamrecruiter.com
    Madam Recruiter homepage: Hiring, done with care
    Madam Recruiter about section
    Personal project · Tool

    A personal project. Configure panels, inverters and batteries for a Lagos install, with a live energy balance and weather forecast.

    Open the configurator
    Solar Configurator: array and storage settings
    Solar Configurator: inverter selection
    Author · GM pitch for Bounce Networks

    A General Manager leadership pitch for Bounce Networks: positioning, revenue architecture, people design and a 360-day execution plan.

    Request access Have a code?
    Bounce General Manager role definition, cover
    How Bounce gets paid: revenue architecture deck
    GM OKR tracker
    05 / Ticket

    Something breaking? Open a ticket.

    This drafts an email to me with everything filled in. Prefer to talk? Book a 30-minute Ops OS session instead.

    New ticket

    Ref ADE
    Area
    Priority
    Opens in your email app
    Adeilé, studio portrait in a black shirt
    Who picks up the ticket · Adeilé, Lagos
    Emailme@adeile.com Ops OS session · 30 minBook on Calendly ProfileLinkedIn Paper trailRequest full CV