Lagos

Adeilé.

I build the operating layer for companies growing faster than their structure.

Most recently at WonderLabsPreviously at RedTown DigitalLagos · WAT
Adeilé in a dark suit, arms folded
Adeilé working on a laptop at a desk
Strata Publishing Co. homepage: “Make continent legible.”
Adeilé, headshot
  • VP Operations, WonderLabs
  • Co-founder, Strata Publishing Co.
  • 11 years · Lagos
Cue 02 · Résumé

Eleven years, ten rooms

Five folders, ten rooms. Pick a file to pull it out.

Media

Media

01 / 05 · 2016–24 · 4 files

File 01 / 04Jul 2016 – Nov 2019

Pulse Nigeria

Associate → Senior Content Producer → Production Manager

Pulse is where I learned to run a production. I started as an associate producer writing and directing for Pulse TV, moved up to senior content producer — creating original formats like Pick A Side and branded work for clients such as Samsung Mobile Nigeria — then ran production on the Loose Talk podcast. Planning crews, kit and deadlines every week was my first operations job, even if nobody called it that.

  • Original formats: Pick A Side, Pulse Tango
  • Produced & co-directed Samsung Galaxy Note 8 content
  • 52+ Loose Talk episodes, including its rebrand
King Coal: The Documentary poster
File 02 / 04Oct 2018 – Nov 2019

NotJustOk

Head of Content

NotJustOk had the words but no video. As head of content I built the department from scratch — the people, the templates, the production workflow and the budget — and turned the site’s written formats into video series like NJO News, Listicles and Not Just Verses, alongside documentaries for its YouTube channel.

File 03 / 04Jun 2020 – Sep 2023

Bounce Networks

People & Team Ops Manager → Head of Operations

I joined Bounce to run people and team operations and was trusted to build the company’s operating and people infrastructure through a critical growth phase. I designed the full employee lifecycle — hiring, a 30-day onboarding programme, performance — audited internal processes for compliance gaps, and built the operations dashboard and quarterly business review that turned raw data into decisions for the CEO. In 2023 I also stepped in as interim product manager on the Bounce One app.

  • People ops built for the full lifecycle
  • Quarterly business reviews for the CEO
  • Interim PM, Bounce One (2023)
File 04 / 04Dec 2023 – Sep 2024

Bookstars

Chief Operating Officer · contract

Bookstars needed its production and admin processes rebuilt while the work kept moving. I restructured them, automated the repetitive workflows and hired a cross-functional team of 20+ from scratch. Weekly and monthly KPI reports gave leadership a clear view of every department for the first time.

  • 20+ hires, team built from zero
  • KPIs across every department
  • Company-wide strategic plans with the C-suite
Music

Music

02 / 05 · 2023–24 · 1 file

File 01 / 01Jan 2023 – May 2024

Dapper Group

Operations Consultant → Business Operations & People Manager

I came in as an operations consultant to give DVPPER Music a proper company, team and people structure, then joined full-time to run operations and people across the group — Dvpper Digital, Dapper Music & Entertainment, Dapper Live and Dapper Films. I set goals for each company, tightened the workflows between departments, built the in-house media-relations pipeline, and started “The Road to a Billion Streams” to mark a year of Seyi Vibez’s Billion Dollar Baby.

  • Consultant, then full-time from Sep 2023
  • The Road to a Billion Streams
  • Media and PR pipeline for the label
Creative Agency

Creative Agency

03 / 05 · 2020–26 · 2 files

File 01 / 02Nov 2020 – Jan 2023

Visual Audio Times

Co-founder & COO

A podcast-first media company I co-founded with two partners. I wrote the mission, the policies and the onboarding for staff, podcasters and partners, ran day-to-day operations and talent, and built the production plan that launched our slate of shows within ten months. The company has since closed; the operating habits came with me.

  • Mission, policy and onboarding
  • Podcast slate launched in 10 months
  • Partnerships and expansion
Employee of the Year certificate, RedTown, December 2025
File 02 / 02Dec 2024 – Jun 2026

RedTown Digital

Lead, Operations & Growth · Red Town Group

I led operations across Red Town Group — RT Creative, Motion Bay and WonderLabs — through a period of fast growth. I rewrote the SOPs for our core workflow to clear delivery bottlenecks, co-built a unit-economics financial model, and launched RTG Central, a Notion operating system holding every SOP, project and piece of company knowledge. Then I rebuilt people operations: a new appraisal system, our own HRIS and better employee welfare.

  • Employee of the Year, RedTown, 2025
  • RTG Central: 10+ hours a week saved on finding information
  • In-house HRIS and appraisal redesign
  • Unit-economics financial model
Product

Product

04 / 05 · 2026 – · 2 files

File 01 / 02Jun 2026 –

WonderLabs

VP Operations · Wyza & Motion Bay

WonderLabs builds marketing and consumer-intelligence tools for high-growth teams. I run the operating structure behind them: reading operational health to find bottlenecks, then putting in the goal-tracking, milestone schedules and accountability frameworks that keep sales, production and platform engineering moving in step.

  • Current
  • Wyza and Motion Bay
  • Accountability frameworks across teams
File 02 / 02Jun 2026 –

Strata Publishing Co.

Co-founder

I co-founded Strata Publishing Co. to publish reporting, research and data that make the continent easier to read. I’m setting up its operating, editorial and product foundations, starting with STRATA-AF™, our news platform, STRATA-AF™ Intelligence (SAI), newsroom infrastructure for media publishers, and STRATA-AF™ Elections, African votes, power and political change.

  • Current
  • STRATA-AF™
  • STRATA-AF™ Intelligence (SAI)
  • STRATA-AF™ Elections
Event Experiences

Event Experiences

05 / 05 · 2019 – · 1 file

File 01 / 01Jan 2019 –

ThankfulFor— The Series

Co-founder & CMO

What began as friends in a Lagos living room giving thanks is now a year-round series of experiences. As co-founder and chief marketing officer I shape where the brand goes next — new editions, partner activations and sponsor integrations — and grow the community around it, at home and abroad.

  • Five editions of Life, the December flagship
  • Life, Love, Summer, The Tropics, Easter
  • Partner and sponsor activations
Cue 03 · Projects

Work in motion

Strata, Madam Recruiter and the Solar Configurator are open. The rest are behind a code — ask and I'll send one.

Project 01
Strata Publishing Co.Media · research · dataOpen

Strata Publishing Co.

An African media company building editorial, research and data properties — STRATA-AF™ and STRATA-AF Intelligence. I co-founded it.

Strata Publishing Co. homepage
STRATA-AF front page
STRATA-AF on mobile
Project 03
Eleven 02 MediaThree-site buildLocked

Eleven 02 Media

Three sites under one parent brand: Barnabas Films, Pencil Unbroken and Pencil Comedian.

[Barnabas Films]
[Pencil Unbroken]
[Pencil Comedian]
Project 04
Solar ConfiguratorToolOpen

Solar Configurator

Configure panels, inverters and batteries for a Lagos install, with a live energy balance and weather forecast.

Solar Configurator: array and storage settings
Solar Configurator: inverter selection
Project 05
Rebuilding the MachineBounce · GM pitchLocked

Rebuilding the Machine

A GM leadership pitch for Bounce: positioning, revenue architecture, people design and a 360-day execution plan.

Bounce General Manager role definition, cover
How Bounce gets paid: revenue architecture deck
GM OKR tracker
Cue 04 · Ventures

The front door

Co-founder · 2026–

Strata Publishing Co.

“Clear work for complicated places.”
Strata Publishing Co. featured work
  • STRATA-AF™African news and culture, read through an African lens.
  • STRATA-AF™ Intelligence (SAI)Newsroom infrastructure for media publishers: sources in, coverage gaps found, structured drafts out.
  • STRATA-AF™ ElectionsAfrican votes, power and political change.
Visit Strata Publishing Co. ↗↗
Co-founder & CMO · 2019–

ThankfulFor— The Series

“A cultural movement in gratitude, celebration & joy.”
ThankfulFor— The Series homepage
  • LifeThe December flagship. Five editions and counting.
  • Love · Summer · The Tropics · EasterYear-round editions built on the same idea: gratitude, nostalgia and connection.
Visit ThankfulFor— The Series ↗↗
Consulting

Ops OS sessions

A 30-minute call about how your company runs — goals, people, vendors and tools — and where a Notion operating system would take the weight off.

Book on Calendly ↗↗
Cue 05 · Contact

Let's talk.

BasedLagos, Nigeria